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Strategic Marketing A Live Case Study On Amazon Marketing

 
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Strategic Marketing. a Live Case Study on Amazon Marketing
by Sara Al Sayyed
rating: ( reviews)


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Scientific Study from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, language: English, abstract: This paper will evaluate Amazon.com's marketing strategy in terms of the following statement: "The best marketing strategies are not top down; they are outside in, starting with the customers' needs and wants." This assignment will focus on Amazon's marketing strategy and whether it is an inside-in or an outside-in approach.


Details:
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price: $18.90
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publisher: Grin Publishing (March 7, 2017)
lang: English
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isbn: 3668392889, 978-3668392885,
weight: 1.6 ounces (
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